The College of Chiropractors of BC publishes a Professional Conduct Handbook (PCH) applicable to all registrants of the College. Registrants are responsible to be familiar with the content in the handbook. The public will also find information regarding commonly asked questions. The PCH is revised periodically by the College as required.
On December 11, 2019 The Board of the CCBC approved changes to the Professional Conduct Handbook. Registrants should immediately review these changes and make any necessary adjustments to their practice.
Public Relations and Advertising – Amendment of 14.1 (f) to include the Efficacy Claims Policy and Addition of 14.1 (g)
14.1 (f) Chiropractors must not advertise health benefits of their services when there is not acceptable evidence that these benefits can be achieved. See Appendix “N” to the Handbook and the Efficacy Claims Policy for additional information.
14.1 (g) may advertise or reference the Webster Technique or Certification only as “a specific chiropractic sacral analysis and diversified adjustment for all weight-bearing individuals.”
If you have any questions or concerns, contact the Deputy Registrar.