Sept. 9th, 2020 marked the retirement of our old logo which served the CCBC for several decades. In alignment with modernization efforts and our 2019-2021 strategic plan, the College of Chiropractors of BC launched its new brand and website in response to CCBC’s stakeholder communication surveys completed this past February. Through Spring and Summer 2020, communications projects were completed to enhance user experience. Among other changes are our brandmark and website.
With research and development insights, the College determined the need to evolve CCBC’s brand identity to one that would be recognizable as a regulator, serving to protect the public’s interest, and in sync with our organization’s mission and vision.
We began by redesigning the College’s visual image, one that’s representative of our five core values, our five statutory committees and symbolic of CCBC as a regulator.
CCBC’s Five Values:
- Transparency
- Accountability
- Integrity
- Expertise
- Respect
CCBC’s Five Statutory Committees:
- Registration
- Inquiry
- Discipline
- Quality Assurance
- Patient Relations
The five ‘c’ shapes arranged in a circle also resembles the appearance of the dogwood flower, the provincial flower of BC.
A brandmark design that resonated with our stakeholder feedback was imagery that conveyed containment and consistency of standards and bylaws for the safety of the public through the application of circular shaped patterns and colors associated with professionalism (dark blue), reliability/calmness (grey), revitalization (turquoise) and safety (white).
Following the development of the new brand, we started creating this new website integrating our new branding, which we’re excited to share with you. Responsive to stakeholder feedback and the user’s experience the website was built with these and other user-friendly attributes in mind:
- Clear in conveying the regulatory role of the College to build public trust
- Highlighted link for the public to easily verify a registered chiropractor
- To improve ease of use for patients to register a complaint beyond the Complaints & Discipline menu, quick links to “Make a Complaint” are included on several areas of the site
- To ensure that the registrant portal was visible for registrant’s ease of access
- To streamline information pertinent to the navigation menu to support usability
To sum it up, the new branding embodies a healthcare regulatory body that is modernizing and committed to protecting the public interest through an evidence-based approach to regulation.